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Creating a company on the web starts with the founding interview. You give one sentence about your idea, and an agent interviews you to shape it into a company brief. Nothing is billed until you approve.

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The flow

1

Share your idea

One sentence is enough. The composer on the home page and the New company page both start the interview.
2

Answer the interview (free)

The agent asks a short series of questions and drafts the company brief. The interview itself consumes no credits.
3

Press Found

This is the approval step, and where billing begins:
  • Your account receives 15 welcome credits — once per account, ever, at your first Found press.
  • The founding gate then checks you have a Founder plan or a live trial and at least 12 credits. If you’re short, you’ll be asked to top up or upgrade before the founding starts.
4

The founding turn runs (~9 credits)

The company is created and its first agent turn builds and ships the landing page. This founding turn costs about 9 credits.
5

Keep going in chat

From here the company works in billed agent turns: a chat turn costs about 3–12 credits depending on complexity, and the full “ship the product” build costs about 20 credits.

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Good to know

  • The welcome grant fires once per account. Founding a second company — or founding on an account that already received the grant — runs the gate against your real balance, with no new grant.
  • Companies created through the CLI or the API skip the interview and run on the classic task-based harness, with a one-time 3-credit grant instead. See Plans and credits for how the two billing models compare.