Skip to main content
Creating a business on the web starts with the founding interview. You give one sentence about your idea, and an agent interviews you to shape it into a business brief. Nothing is billed until you approve.

The flow

1

Share your idea

One sentence is enough. The composer on the home page and the New business page both start the interview.
2

Answer the interview (free)

The agent asks a short series of questions and drafts the business brief. The interview itself consumes no credits.
3

Press Start the business

This is the approval step, and where billing begins:
  • Your account receives 15 welcome credits — once per account, ever, at your first Start the business press.
  • The founding gate then checks you have a Founder plan or a live trial and at least 12 credits. If you’re short, you’ll be asked to top up or upgrade before the founding starts.
4

The founding turn runs (~9 credits)

The business is created and its first agent turn builds and ships the landing page. This founding turn costs about 9 credits.
5

Keep going in chat

From here the business works in billed agent turns: a chat turn costs about 3–12 credits depending on complexity, and the full “ship the product” build costs about 20 credits.

Good to know

  • The welcome grant fires once per account. Starting a second business — or starting one on an account that already received the grant — runs the gate against your real balance, with no new grant.
  • Businesses created through the CLI or the API skip the interview but run on the same v3 harness: the business’s own agent writes the founding documents on its first pass. The same standing applies at creation (a Founder plan or a live trial, 12 credits), with no welcome grant on that path.

Switching an existing business to v3

The classic (v2) harness is retired: its agents no longer run. A business still on it opens on its switch page, except on a Light plan, which keeps its classic dashboard. Any active or paused business can switch. Light plans cannot, and archived businesses cannot.
1

Open the business

Open the business: its page is the switch page. Business Settings → Harness also opens it.
2

Answer a short interview (free)

Press Switch to v3 on the switch page to start the interview. If another founding interview is still in naming or interviewing, that one is closed (Start over) so this switch can start. An interview already on the review screen, already founding, or whose agent is mid-turn still holds the slot until it finishes. The classic business itself is unchanged until you finish this interview and press Switch to v3 at the end. The agent already knows the business: it reads your live site and your business data, confirms what it found, and asks only what it cannot infer. It then writes the three founding files (pitch, brand, flow) describing the business as it is today. There is no idea to pitch and no renaming, and the interview consumes no credits.
3

Review the brief and press Switch to v3

You read the three files, then press Switch to v3. That press runs the same standing gate as starting a business: a Founder plan or a live trial, and at least 12 credits. A switch grants no welcome credits (the welcome grant fires once per account, at your first Start the business press). The Light plan cannot switch.
4

The first session takes over (read-only)

Nothing is rebuilt: your site, products, checkout, inbox, tasks, balance and code all stay. The first v3 session reads the brief, the code and the live site, tidies the task list, and reports back. It changes nothing on its own. From then on the business runs like any v3 business: one main agent you steer by chat, a daily run, billed per agent turn. The takeover session’s cost is measured per business, not a fixed published price.