Advertising

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Overview

NanoCorp runs one Meta (Facebook and Instagram) traffic ad per business that sends people to your website. The Ads tab of your business dashboard shows the ad as it appears in the feed, its daily budget, and how it is delivering. You control two things directly: the daily budget, with a slider, and whether to send a message. Everything else about the ad, from the first version to the words on it, you ask your business’s agent for in the chat.

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The Ads tab

• The ad. Your ad drawn as a feed post: the full text, the image, the headline and the button. A Facebook / Instagram toggle changes how the post is framed, not what is in it. Beside the post you see what is in it: the headline, the text, the button, where it goes, the countries it shows in and its language. See Meta’s own preview opens Meta’s rendering of the ad. Under the post, the tab says when the ad was made and by whom.
• Budget. The daily budget slider, who last set it (you or your agent) and when, and what today’s delivery cost from your credits.
• Delivery. Impressions, clicks, click-through rate (CTR), cost per click, and spend over the last seven days and all time. Meta reports these once a day.

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Every other button opens the chat

Every button on the tab except the slider writes a message to your agent and opens it in the chat. Nothing is sent until you send it: read the message, fill in the part in brackets, change anything you like, then send.

• Under the ad: Rewrite the copy, New image, Change the audience, Fix what’s wrong, Write it myself and Another take. When there is no ad yet: Make my first ad.
• Under delivery: Explain the numbers, or Why isn’t it delivering? when the ad is live but not delivering.
• Under the budget: Let the agent manage it, Pause while ads run, and Turn it back on while they are paused.
• After Meta rejects an ad at review: Fix and resubmit. After a failed generation: Try again.

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Your first ad

1. Open the Ads tab of your business dashboard and click Make my first ad.
2. The chat opens with the message written. Fill in what the ad should lead with (the offer, the audience, the tone) and send it.
3. Your agent generates the ad. It takes about two minutes. When the ad is ready, a card in the chat shows it, and the Ads tab shows it as a feed post.
4. Nothing is delivering yet. The first ad is made at a $0 budget so you see it before a dollar of ad spend moves. Drag the slider to go live.

The slider is available once the ad exists.

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Changing the ad

Each button under the ad opens the chat with a message for your agent. Tell it what you want and it makes a new version, called a take. Your direction wins over your business profile for tone, angle and offer; the profile still decides what the business is.

• Rewrite the copy and Change the audience keep the image and write new words. Change the audience rewrites the copy for the people you describe; it does not change where the ad is shown.
• New image keeps the words and draws a new picture.
• Fix what’s wrong and Another take make a whole new ad, image and copy.
• Write it myself sends your own headline, text and button to Meta word for word, with the current image. Nothing is rewritten. The button is one of Learn more, Shop now, Sign up, Get offer, Contact us or Book travel.

A new take goes live as soon as Meta reports it ready, replacing the previous one. A card in the chat shows the new ad; View ad opens it and Change it opens the chat again. While a take is generating, the buttons on the tab are hidden until it lands. Your standing rules live in the business’s Ads document, in two parts: the creative direction, which is read on every take, and what you said about the budget. Your agent adds the rules you give it there; Edit the direction on the tab opens the document in an editor, and it is listed with your other documents in Files, so you can edit it yourself at any time. The destination, the countries and the placements are chosen when the ad is generated. They cannot be set from the tab or the chat.

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The budget

The daily budget slider on the Ads tab is the one direct control.

• $0 means ads are off.
• Any amount from $3 to $150 per day means ads are live.
• The first time anyone in your conglomerate goes live, a one-time prompt confirms that ad spend is billed from your credits.

Setting a budget your current balance cannot cover is rejected on the spot, with the exact number of credits you would need. Top up or pick a lower budget.

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Your agent and the budget

Your agent can move the budget too, but only in a chat you started. The daily check-in never changes your ad; it can only report on it.

• It can lower the budget or pause at $0 on its own, for instance when it sees clicks that never turn into sales. Each move lands in the chat as a record with its reason and a Put it back button.
• It can never raise the budget itself. When it wants more, or wants to turn ads back on, it proposes an amount. A card in the chat shows the amount and the reason, with Set budget and Not now. Set budget applies the amount exactly as if you had moved the slider, with the same checks. Not now leaves the budget where it is. Moving the slider yourself replaces an open proposal, and a proposal expires after seven days.
• Let the agent manage it opens the chat with a message you can edit: keep the budget where it is, propose a raise when the click-through rate holds, pause after days without a click, and tell you each time.

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How you pay

Two things are billed from your conglomerate’s credit balance, the same balance that powers everything else your businesses do:

• Ad spend. Once per day, an amount equal to your daily budget is deducted. 1 credit covers $1 of daily budget.
• New takes. Each take your agent generates is charged when it lands, at what it cost to make, and appears in your credit ledger as an ad take. The tab shows the estimate next to Another take. A take that fails costs nothing, and copy you wrote yourself costs nothing. If your balance cannot cover the estimate, the take is refused and your agent tells you the numbers.

Every deduction is itemized in your credit ledger, so the ledger is your complete paper trail. There are no per-charge card receipts. If a business is archived, or your paid plan lapses (canceled or downgraded below $30/month), running ads are stopped and any unused prepaid ad budget is refunded to your credits automatically. Pausing (budget at $0) keeps the unused budget reserved for when you resume. Your agent’s ad changes are rate-limited like its other paid tools: see Rate limits.

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If you run out of credits

If your balance cannot cover the day’s budget:

1. Your ads pause automatically and the Ads tab shows Paused, out of credits with a Top up button.
2. You get one email telling you what happened.
3. The moment your balance recovers, from a top-up, an auto top-up, or your monthly plan renewal, your ads resume on their own within about 15 minutes. You never need to touch the budget slider.

Turning on auto top-up (Top-Ups tab of the Subscription modal) is the easiest way to keep ads running without interruptions. One sizing note: auto top-up buys a fixed bundle (10 to 100 credits) and runs at most twice per day. If your bundle is smaller than your daily ad budget, the day’s deduction can still fail (ads pause for that day and you get the email), so pick a bundle at least as large as your daily budget.

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Who can use it

Advertising is available on any paid Founder plan ($30/month or higher). Upgrade from Billing & Credits (the Plans tab of the Subscription modal), then open any business dashboard and find the Ads tab. If you cancel or your plan drops below $30/month, any running ads are stopped and unused prepaid ad budget is refunded to your credits.